Cofco

COFCO Xinjiang Tunhe Co., Ltd. by David E. Bell, Aldo Sesia Source: Harvard Business School 32 pages. giving medication issue date: Jun 30, 2008. Prod. #: 508079-PDF-ENG In 2005, COFCO Ltd., one of Chinas largest and most prosperous companies, acquired Xinjiang Tunhe, a tomato plant processing firm, which had been, in youthful years, poorly managed. COFCO changed Tunhes counseling team up and set break down to urinate a finishing of professionalism and impressed upon the employees that the customer came first. Qin Yelong, Tunhe president, had overambitious goals for the company. he demanded Tunhe to be the worlds largest supplier of tomato products (primarily paste) within iii years. To do so, Tunhe postulate to secure relationships with top-of-the-line international customers, such as H.J. Heinz and Unilever. These companies were interested in Tunhe as a supplier, but require assurances that the company could result a reliable supply of naughty fictional character, competitively priced, and fail-safe tomato paste year in and year out before they would finalize long shape contracts with Tunhe. Qin and his management team knew that to be number one, Tunhe would need to don a threesome role in modernizing Chinas current crosspatch mode of agriculture.

Indeed, Tunhes tomato supply came from 200,000 mainly uneducated farmers, work sm all(prenominal) parcels of subvert (less than 0.2 hectare on average) with little to no mechanization, disunited across the regions of northwestern United States China. The challenge: How to manage so many farmers (the number was pa ss judgment to grow to 300,000 if Qins gross! targets were achieved) so as to ensure reproducible tomato quality and safety without dramatically increasing costs. Qin realise that Tunhe had an opportunity to create a new mode of agriculture, which could be the model for all agri great dealiness in China touching forward. On the other(a) hand, a misstep could lead Heinz and other large international companies to meet elsewhere for their supply requirements. bus case ka synopsis hi mila. solution mile to...If you want to get a estimable essay, order it on our website: BestEssayCheap.com

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