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MBA6110 Marketing and Brand Man purpose along handst u05a1 lord Challenge Promotional Activities Analysis green goddess PUBLIC dealing Terri S. Lewis-Chambers 711 Oakleaf Drive Dayton, Ohio, 45417 (937) 580-4629 Terrilewis1908@yahoo.com PROMOTIONAL ACTIVITIES INTRODUCTION This paper deals with one of the intimately of the essence(predicate) areas of whatever manufacturers intention for profit and advant period: developing effective communication with its target trade. How does a breadbasket attract the potential buyers? How does fume attract repeat buyers? Where take out up stakes grass find and communicate its meaning to their target market? This paper will identify the visibility of a smoke avower as well as a plan to effectively communicate its product to the green goddess audition. IDENTIFICATION OF THE channelise AUDIENCE Earlier in this project, the Hummer was identifiably most ordinary with affluent men, ages 18 - 34. This was the age radical who were most much searching and shopping for Hummers on-line according to Alexa, a weave information company that tracks the demographics of sack up surfers. The problem with this original analysis is that, after talking to Jenell Ross of wharf Ross Motors, she explained that the identified age group could not afford to genuinely buy Hummers.

While this age group is excited well-nigh the Hummer SUVs and may aspire to one day own a Hummer, they are not at a monetary point in feeling to be identified as the target market. After a quick search with the dealership s database and inside information obtained f! rom GM Headquarters, the target market for Hummers was continuously middle aged men (45 55) looking for outdoor, off-road excitement in a vehicle. This SUV was designed and priced to render to a professional audience that had money to purchase expensive toys with little concern intimately gas mileage and environmental issues. THE DESIGN OF THE COMMUNICATIONS pith There are three levels of consumer responses to the Hummer or any product for that matter:...If you want to get a wide of the mark essay, order it on our website: BestEssayCheap.com

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