Strategic Management

Question 1: *>What is competive advantage? Competitive advantage is a theory that seeks to address some of the criticisms of comparative advantage. A disputative advantage is an advantage over competitors gained by offering consumers great value, either by means of demoralise prices or by providing greater benefits and service that justifies superiorer prices. There are more an(prenominal) sources of sustainable warring advantage such as: + 2 basic types are cost leaders and differentiation + recess commercializeing + lofty performance and engineering science + quality and service + upright integration + Culture, leadership and sprint of organization. *>Sony and Toshiba the two japanese electronics giants discombobulate been battling to win the format war of the next generation of high defination digital video record ( vid eodisks) between HD- DVDs from Toshiba and Blue-ray DVD from Sony. The competitive advantage of the two tinct DVD formats: + Cost leadership means development of cheap production that enables the firm to repugn on the basis of lower or same prices as its competitors.

HD- DVD croup utilization existing DVD engineering in current factories ,which go away also be able to continue producing existing DVD discs. Toshiba faecal subject field stiffen their cost when no need to assign into spic-and-span technology and using the current factories to produce both brand-new and existing DVDs with the large r volume so that they can reduce the price, ! compared to Blue-ray from Sony which uses new production technology and therefore is to a greater extent expensive. + Differentiation to answer how the company differentiates their product in the market Sony develop superior technical performance for Blue-ray that has high message of 200 GB on two layers compared to 45 GB on three disc layers of HD-DVDs (Toshiba) + High technology: modified levels of performance, the company has by using high technology that cant be matched by other companies...If you involve to beguile a full essay, order it on our website: BestEssayCheap.com

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