Wednesday, July 31, 2019
Unit Outcome
At 3 months babies will start to notice objects around them like mobiles above beds, TV's, lamps tables etc. At months babies will start to explore toys passing them from one hand to the next and exploring it with their mouths too. Babies will start to smile back at smiling faces at around 3 months at around 6 months babies start to show that they are understanding dome of what is being said for instance they may start to lift arms in the air to communicate that they would like to be picked up.Babies at between 3 and 6 months will be settling into a good routine which will have a balance of both inpatient and play time spending lots of time smiling and playing with career 6-12 MONTHS At this stage babies will be becoming mobile, crawling bum shuffling and at closer to 1 2 months maybe cruising using furniture to help stable themselves s they move around on their feet and possibly walking freely. Babies will becoming more independent at trying to feed themselves using fingers and poss ibly with spoons. Babies at this stage will still be exploring objects with hands and mouth exploration may happen for longer periods of times.When children start to reach the 12 months they will start to recognize symbols do routine water running for baths bib at food time etc. At this stage children will start to understand some key words like bottle, dinner. There babbling will become longer and more tuneful they may start to point to object to express to adults that they want it. At this age children start to understand that objects and people do not disappear this means that when main careers disappear they may become upset and cry they may try to stay close to main career they may become anxious if strangers approach then. -2 YEARS By 1 8 month children have found their feet and are moving with speed, they will enjoy playing with ride-on toys using legs to push off. And enjoy playing push/ pull toys pushing cars down ramps etc. At closer to 2 children are likely to start explo re to climbing things such as chairs, tables and the stairs. Children at this age will use children's cutlery (spoon and fork) to try to independently feed themselves although may not always be successfully and may make a mess. Children at this age enjoy repetitive games and posting Or pop up toys.At closer to 2 they may start playing with building block building 1 ,2,3 block tower, and certainly enjoy knocking it down. They may start to do simple puzzles. And even start to play pretend. The language of children at this age will change from babbling to some recognizable words, at the age of around 2 they are likely to have a vocabulary of round 200 words generally Ames of people and objects. They will communicate times of frustration and anger when they cannot achieve what they want or do what they want with tantrums and emotional.They will also communicate happiness with squeals smiles and laughter Children display lots of emotion at this age laughter smiles and squeals for happine ss. Temper, tantrums and emotional outbreaks when they are frustrated and/or angry. They start to notices other children around them although will not pay directly with them but alongside then (parallel play). YEARS Children at this age are exploring climbing to get to things they may want e. G. Boning chair to climb on and get things. They will try to peddle tricycles and use their feet if they find it too difficult.They will become able to walk up stairs using alternate feet. Their cutlery skills will increase and will star to use knife and fork possibly cutting softer foods for themselves. During this period children generally learn to potty train and are usually quite independent by 4 Children at this age enjoy role play and small world toys recreating scenes that they have witnesses and taken part in. They become interested in books and story, messy play and mark making and often by 4 give meanings to hose marks at 4 children will hold their concentration if the activity intere sts them.At children start to join word e. G. ââ¬Å"mummy goneâ⬠ââ¬Å"my toyâ⬠and at 3/4 generally children's speech is understandable and children are starting to form sentences. Children can communicate feelings and emotions. Children still enjoy adult interaction story cuddles and play. Children develop and interests in their peers and start to play along, side them happily sometimes copying and mimicking some of the things they observe. Cooperative play will start to emerge. Children can express themselves verbally so tantrums start o become less frequent.Children become less apprehensive about main career leaving although still like to be in the company of familiar adults. Children at 2 have no understanding of right and wrong but understand the word NO. As children turn 3 they will start to understand and follow simple rules most of the time. 4-7 YEAR Physical development at this age progresses slower. Children are able to kick, catch and control balls. Children are also mastering their fine motor skills doing threading, cutting starting to write recognizable letters and words and at 5/6 handwriting becomes more legible.Children's concentration is increasing. They are able to count and do simple calculations. Children will start to read and be able to do free writing in sentences. Children enjoy engaging in games which have rules. Children at this age ask lots of questions and enjoy talking they start to enjoy making and hearing jokes. Children will start to decode words. Children play well with their peers in cooperative play although the odd augment will still arise. Friends are important to children at this age and they make preferences with their peers creating ââ¬Ëbest friends'. Unit outcome The purpose and benefits of continuously improving performance are exceed any limitations and achieve personal goals and those set by team Leaders and management. 1. 2 It is good to hear other people's opinion on your work, in order to see you are doing it right and for help. Also, others can make suggestions on different ways to do things so you can try and test and if the suggestions don't work you can always go back to how you use to complete the process. Encouraging feedback also shows illnesses to improve performance. . 3 Learning and development can improve your own work as it brings new skills to light and should give the employee a better understanding of the Job they are doing. Through learning new skills, an employee could realize that they are now able to do a job they previously felt under-qualified for, and also giving you more career options. It could also mean that they could have promotion or salary raise. It can benefit work as well the employee is better qualified a nd should have a better understanding of their Job role. 1.The career development in my current role would to become a Claims Handler and pursue up the levels to Claims Specialist. With the experience from being a claims administrator in Direct Group I will have learnt the basics of the claims process and have an understanding of the company systems. 1. 5 The possible development opportunities that will arise from my current position could be to further my academic knowledge of the Business Administration role by applying to complete Level 3 in Business Administration. Or, to apply for a claims handling role and apply to complete and NV in customer service.
Tuesday, July 30, 2019
Creative Writing (ADD) Essay
For most 14-year-olds, summertime is akin to being in paradise. No homework, no exams, no demanding teachers ââ¬â just lots of time to relax with friends at the beach and even earn extra money from a part-time job. Indeed, if Christmas is for children, then summer is definitely for the teenagers. It is the season when a teen experiences many things for the first time ââ¬â first job, first kiss, first beer, etc. Or so they say. If summer really is for the teen, then why am I in a stuffy classroom instead of in the beach? I am taking summer classes ââ¬â for failing three subjects in the previous school year. And this is not the first time that this happened to me. Fluking subjects and attending summer classes as a result is already a yearly ritual for me. I sometimes think that I am like the rich people who have summer houses, except that mine is furnished with a blackboard, desks, chairs and lockers. But there are instances when not even humor can soften the hurt. Almost all my life, people have been telling me to ââ¬Å"shut upâ⬠and calling me names such as ââ¬Å"lazy,â⬠ââ¬Å"stupidâ⬠and ââ¬Å"weird.â⬠When I was a kid, my mom used to yell at me because she though that I was not listening to what she was saying to me. But I really was listening to her; it was just that I cannot make sense of what she was saying to me. Everyone at home now knows better than to ask me to do a chore. The only time they ask me to do one is when there really is nobody else who will do it. Perhaps it is because I cannot follow instructions. No matter how many times mom or dad tell me how to do something, I always end up bungling it. There were also instances when I just suddenly lose interest in a certain errand and leave it undone. A couple of months ago, mom asked me to prepare dinner because she was not feeling well. Despite myself, I really love to cook. Salads, one of my favorite foods, are my specialty. And so I chose to make vegetable salad and microwave some frozen fish fingers for dinner. I was already arranging sliced tomatoes in beds of lettuce when I decided to fix peanut butter and jelly sandwiches instead. But while preparing the sandwiches, I suddenly changed my mind again ââ¬â I went to the living room and watched television. About half an hour later, mom went down to check if dinner was already done. What she saw really upset her ââ¬â a large bowl of half-prepared salad, along with vegetable peelings and peanut butter and jelly spread on the kitchen counter. She called me from the living room and shouted that I was ââ¬Å"no goodâ⬠and that I was intentionally making things difficult for her. Although she was not feeling well, she had no choice but to make dinner herself. I ended up going to bed with an empty stomach ââ¬â the episode robbed me of my appetite. School was much worse. I was nearly expelled from kindergarten because of my ââ¬Å"disruptive behavior.â⬠While the rest of the class was listening to the teacher read a story, I was staring out into the window. Things got worse as I got older. It was extremely difficult for me to focus on exams, homework and projects. I got low grades as a result ââ¬â the most common complaint written on my report card was I needed to ââ¬Å"focus on getting work done.â⬠I likewise had difficulty making friends. Almost all of my classmates were annoyed at me for just intruding into their conversations. Some of them already told me to ââ¬Å"shut upâ⬠right in front of my face. I know butting in is rude, but I cannot help but do it repeatedly. It is like I have a million ideas going inside my mind and I feel like I will explode if I do not open my mouth and share them with others, regardless of whether or not it is appropriate for me to do so. I want to do a lot of things for myself. I want to travel, meet new people and learn how to cook. I see myself becoming a chef in the future ââ¬â a really good chef that specializes in Mexican food. I would also love to have pets, as I believe that they would make better friends than people. So many dreams, so many goalsâ⬠¦ Now if only I could stop attending summer classes for good.
Monday, July 29, 2019
Eth 125
Write a 1,400- to 1,750-word paper that answers the following questions: à · What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past? à · Have you learned something new about your own racial, ethnic, or cultural history? à · Trends in immigration will continue to shape the demographics of the United States. What will the U. S. population look like in the year 2050? Why do you think so? à · What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society? à · How can we foster a climate of acceptance and cultural pluralism in the United States? à · In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. (Citations Required) à · In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. (Citations Required) à · How mig ht individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Title of Paper Begin your paper with the introduction. The active voice, rather than passive voice, should be used in your writing. This template is formatted according to APA Style guidelines, with one inch top, bottom, left, and right margins; Times New Roman font in 12 point; double-spaced; aligned flush left; and paragraphs indented 5-7 spaces. The page number appears one inch from the right edge on the first line of each page, excluding the Figures page.Headings Use headings and subheadings to organize the sections of your paper. The first heading level is formatted with initial caps and is centered on the page. Do not start a new page for each heading. Subheading Subheadings are formatted with italics and are aligned flush left. Citations Source material must be documented in the body of th e paper by citing the authors and dates of the sources. The full source citation will appear in the list of references that follows the body of the paper.When the names of the authors of a source are part of the formal structure of the sentence, the year of the publication appears in parenthesis following the identification of the authors, for example, Smith (2001). When the authors of a source are not part of the formal structure of the sentence, both the authors and years of publication appear in parentheses, separated by semicolons, for example (Smith and Jones, 2001; Anderson, Charles, & Johnson, 2003). When a source that has three, four, or five authors is cited, all authors are included the first time the source is cited.When that source is cited again, the first authorââ¬â¢s surname and ââ¬Å"et al. â⬠are used. See the example in the following paragraph. Use of this standard APA style ââ¬Å"will result in a favorable impression on your instructorâ⬠(Smith, 200 1). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles & Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first authorââ¬â¢s surname and ââ¬Å"et al. â⬠the first and each subsequent time it is cited.When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1 References Anderson, Charles & Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith, M. (2001). Writing a successful paper. The Trey Research Monthly, 53, 149-150.Entries are organized alphabetically by surnames of first authors and ar e formatted with a hanging indent. Most reference entries have three components: Authors: Authors are listed in the same order as specified in the source, using surnames and initials. Commas separate all authors. When there are seven or more authors, list the first six and then use ââ¬Å"et al. â⬠for remaining authors. If no author is identified, the title of the document begins the reference. Year of Publication: In parenthesis following authors, with a period following the closing parenthesis.If no publication date is identified, use ââ¬Å"n. d. â⬠in parenthesis following the authors. Source Reference: Includes title, journal, volume, pages (for journal article) or title, city of publication, publisher (for book). Appendix Each Appendix appears on its own page. Footnotes 1Complete APA style formatting information may be found in the Publication Manual. Table 1 Type the table text here in italics; start a new page for each table [Insert table here] Figure Captions Fig ure 1. Caption of figure [Figures ââ¬â note that this page does not have the manuscript header and page number] Eth 125 Write a 1,400- to 1,750-word paper that answers the following questions: à · What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past? à · Have you learned something new about your own racial, ethnic, or cultural history? à · Trends in immigration will continue to shape the demographics of the United States. What will the U. S. population look like in the year 2050? Why do you think so? à · What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society? à · How can we foster a climate of acceptance and cultural pluralism in the United States? à · In what ways does the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. (Citations Required) à · In what ways does the media help foster appreciation for diversity? Provide examples to support your assertion. (Citations Required) à · How mig ht individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Title of Paper Begin your paper with the introduction. The active voice, rather than passive voice, should be used in your writing. This template is formatted according to APA Style guidelines, with one inch top, bottom, left, and right margins; Times New Roman font in 12 point; double-spaced; aligned flush left; and paragraphs indented 5-7 spaces. The page number appears one inch from the right edge on the first line of each page, excluding the Figures page.Headings Use headings and subheadings to organize the sections of your paper. The first heading level is formatted with initial caps and is centered on the page. Do not start a new page for each heading. Subheading Subheadings are formatted with italics and are aligned flush left. Citations Source material must be documented in the body of th e paper by citing the authors and dates of the sources. The full source citation will appear in the list of references that follows the body of the paper.When the names of the authors of a source are part of the formal structure of the sentence, the year of the publication appears in parenthesis following the identification of the authors, for example, Smith (2001). When the authors of a source are not part of the formal structure of the sentence, both the authors and years of publication appear in parentheses, separated by semicolons, for example (Smith and Jones, 2001; Anderson, Charles, & Johnson, 2003). When a source that has three, four, or five authors is cited, all authors are included the first time the source is cited.When that source is cited again, the first authorââ¬â¢s surname and ââ¬Å"et al. â⬠are used. See the example in the following paragraph. Use of this standard APA style ââ¬Å"will result in a favorable impression on your instructorâ⬠(Smith, 200 1). This was affirmed again in 2003 by Professor Anderson (Anderson, Charles & Johnson, 2003). When a source that has two authors is cited, both authors are cited every time. If there are six or more authors to be cited, use the first authorââ¬â¢s surname and ââ¬Å"et al. â⬠the first and each subsequent time it is cited.When a direct quotation is used, always include the author, year, and page number as part of the citation. A quotation of fewer than 40 words should be enclosed in double quotation marks and should be incorporated into the formal structure of the sentence. A longer quote of 40 or more words should appear (without quotes) in block format with each line indented five spaces from the left margin. 1 References Anderson, Charles & Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith, M. (2001). Writing a successful paper. The Trey Research Monthly, 53, 149-150.Entries are organized alphabetically by surnames of first authors and ar e formatted with a hanging indent. Most reference entries have three components: Authors: Authors are listed in the same order as specified in the source, using surnames and initials. Commas separate all authors. When there are seven or more authors, list the first six and then use ââ¬Å"et al. â⬠for remaining authors. If no author is identified, the title of the document begins the reference. Year of Publication: In parenthesis following authors, with a period following the closing parenthesis.If no publication date is identified, use ââ¬Å"n. d. â⬠in parenthesis following the authors. Source Reference: Includes title, journal, volume, pages (for journal article) or title, city of publication, publisher (for book). Appendix Each Appendix appears on its own page. Footnotes 1Complete APA style formatting information may be found in the Publication Manual. Table 1 Type the table text here in italics; start a new page for each table [Insert table here] Figure Captions Fig ure 1. Caption of figure [Figures ââ¬â note that this page does not have the manuscript header and page number]
How does nano technology play a role in communication, design, and Research Paper
How does nano technology play a role in communication, design, and information technology - Research Paper Example Experts define nanotechnology as the visualization or measurement at the 1-100 nanometer scale. However, there is an increased acceptance of the idea that reorganization and control of matter at the nanometer scale is an essential element of nanotechnology. Communication, design and information technology are the highly innovative industrial sectors that are quickly growing. Massive progress have resulted due to the transition to nanotechnology electronics from the traditional electronics. Nanotechnology has led to an incredible change in communication, design, and information. Advancement in communication, design, and information technology as a result of nanotechnology can take place in two steps. The first step is the miniaturization top-down approach that takes microstructures that are conventional across the border to nanotechnology. The second step entails the emergence of the bottom-up nanosystem engineering and nano-electronics through technologies such as the process of self-organization to bring together systems and circuits. Nanotechnology has several roles in communication and has immensely impacted the development of wireless communication technologies. In mid-1990ââ¬â¢s, micromechanical sensors were developed. They become a critical element of automotive technologies. Approximately ten years later, micromechanical sensors that are more miniaturized are now ensuring features that are novel for mobile devices and consumer electronics. In the present day, the development of sensors that are embedded and based on the nanostructures has become part of the communications industry. Nanotechnologies has augmented the human sensory skills. It is based on integrated sensors and the ability to aggregate this enormous worldwide sensory data into information that is meaningful to people every day (Ermolov et al. 1). Nanotechnology can assist in the development of
Sunday, July 28, 2019
Is Employer of Choice brand is self-applied Essay
Is Employer of Choice brand is self-applied - Essay Example Organizations should consider the hiring process as the first hurdle. The greatest challenge that awaits every employer is to retain employees. This way an organization will be able to hire smart, and retain the best (Leary-Joyce, 2004). There are several steps which can be put in place by an employer in order to become an employer of choice. Every employee wants to be in an environment that is conducive where rules are well defined. Hence, an employer has to create and maintain a policy structure which is comprehensive by investing time and resources. Clear policies that helps in defining employees conduct, entitlement and obligations is desirable as compared to a situation where decisions affecting employees are made in an unplanned way. Employers of choice need to follow their own rules, most employees prefer an employer, who observes rules in a consistent manner, and makes decisions in an unbiased and principled way. Valuable employees can leave an organization due to decisions t hat are considered to be inconsistent and when they perceive their employer to be unfair. Secondly, an employer of choice has to have trust on the employees. For one to be an employer of choice, one has to portray trust and faith among the employees.
Saturday, July 27, 2019
Duchamp prefigure Walter Benjamin's thesis Essay
Duchamp prefigure Walter Benjamin's thesis - Essay Example The essay "Duchamp prefigure Walter Benjamin's thesis" examines in what ways did the work of Marcel Duchamp prefigure Walter Benjamin's thesis. If for nothing at all, everyone has an appreciation for a good work of art and this makes all people artistic. It is against this backdrop that the development of art has remained a very crucial and important point for discussion for many years. Art has evolved since it was first discovered and the reason behind all these forms of evolutions is to ensure that the production of works of art suit the aesthetic needs of the people to whom it is presented. A key point in global art history in terms of evolutionary art is the early 20th century when Benjamin Walter hypothesized and further came out with an essay on art in the age of mechanical reproduction. In this paper, the ways in which the work of Marcel Duchamp prefigures Walter Benjaminââ¬â¢s thesis in his essay shall be analyzed. Marcel Duchamp has been a major contributing icon to the w ork of art, especially in the 20th century. The 1887 French born had the opportunity of having his first exhibition in 1908 in what was termed Salon dââ¬â¢Automne through the influence of his brother. But since then, Duchamp took a lot of control over what he could do as an artistic personality. It is not for nothing that Perloff notes that Duchampââ¬â¢s readymades now commands sky-high prices, with people applying for permission to reproduce some of his related images in a scholarly book on modernism paying as much as $200 apiece.
Friday, July 26, 2019
Using details and references from the material and answer 2 questions Essay
Using details and references from the material and answer 2 questions - Essay Example Thus people from all over the neighborhood would come together to play music, dance and sing(rap).This means that for them to be able to do the proper break-dance one has to have that feeling that they are coming from one place and that they are ââ¬Å"keeping it real ââ¬Å"For instance when one is performing in a jam(which is a place where people can come to dance and practice, and just mingle with other dancers in the community)there is usually no pressure to perform to anyone or anything as compared to when one is dancing in a competition in a big arena. This really creates a huge difference. Another type of reasoning that really affects how a person dances is when you are speaking about the music as the heart your culture. Thus when the break-dancers hold block parties it is all about a spontaneous response of the body to the music beats, and it is not about what move they did, but how they did it. This is actually the real foundation of the dance. Another important factor is the reasoning about where you come from; breakdance culture was predominantly practiced by lower class, ethnic minorities and the dancers here created it as a way to earn respect in society, since these kids find it hard to earn respect in mainstream society because of their lower habitus (Bourgois 2003).This was and still remains a big influence. 2. Culture can be somehow bought and sold. This becomes very clear in this particular article whereby in the 1970s the break-dance culture became highly globalized and the pioneers of break-dance lost their role as the sole educators and owners of the bboy culture. Since nowadays the dance may be viewed on television and the internet, people from all over the world can nowâ⬠learnâ⬠the habitus from the comfort of their own home. Thus it is possible to pay for the internet and take part in online discussions, view tutorials and
Thursday, July 25, 2019
Garten Haus Project Assignment Example | Topics and Well Written Essays - 1000 words
Garten Haus Project - Assignment Example The new construction takes into account aptly the congestion factor and ensures that the old construction and old standardized look of the community does not get affected, thereby it has reduced the licenses to 48 from 52. The public safety, fulfillment of the technical factors which include the height consideration, spacing factor, the pedestrians safety factor, ground usage percentage factor, and most importantly the traffic factor since with time, area has become congested and finding parking space for your cars has become a nuisance, thereby the new design must ensure facilitation of more vehicles, at the same time ensuring that the other factors are not compromised due to it. The neighborhood is in such a state and outfit that change in one segment and one area would allow a change in other areas of the community as well, therefore each of the action of amendment must be taken with due consideration of the surrounding factors. While the aforementioned factors are to be taken into account, the Panel took each of these into consideration before reaching a conclusion. A penal of eight members was established for this purpose to adjudicate whether the proposed construction and modification would be any help towards the presently prevailing situation. The structures are designed to facilitate multiple families in the apartments. These apartments are 3 story apartments spread over roughly around 0.25 acres. The property has been in function since 1975.
Wednesday, July 24, 2019
Rhetorical Analysis of Mirror, Mirror On the Web by Lakshmi Chaudhry Essay
Rhetorical Analysis of Mirror, Mirror On the Web by Lakshmi Chaudhry - Essay Example The writer is successful in using the tools of effective communication to advise internet users concerning the intention of using the internet and its effective utilization to avoid deception from selfish users. Rhetoric in Lakshmi Chaudhryââ¬â¢s Mirror, Mirror On the Web is evidenced by the way he attempts to inform, persuade and motivate his readers. Chaundryââ¬â¢s rhetorical devices are critical in his essay as they provide heuristics that enable him to discover, understand and develop excellent arguments concerning the use of the web. The three persuasive audience appeals prevalent in the essay include logos, pathos, and ethos. Logos constitute persuading the audience by use of reasoning that backs up the claims. Pathos provides means of persuading the audience by appealing to their emotions as a way of enhancing the receptivity of the argument. Ethos is critical in writing since they trace the immoral actions and appraise the moral acts to promote ethics in society (Longaker and Walker 23). Lakshmi Chaudhryââ¬â¢s article portrays clear evidence of the three persuasive evidence appeals. The writer argues that with the corollary of individualism has become narcissism, an inflated evaluation of self-worth devoid of any real sense of "self" or "worth." (Chaudhry 2) The current generation is characterized by widespread selfhood in favour of success. People lose the morality of being concerned about others and adopt character traits of callousness where personal happiness becomes the sole goal of hard work. This is actually what drives the generation ââ¬ËMeââ¬â¢ to fame since they want to be the centre of attention. People have embraced the internet as a panacea for various political ill motives (Chaudhry 3).
Literature review on Japan Essay Example | Topics and Well Written Essays - 1500 words
Literature review on Japan - Essay Example The various aspects of contemporary Japan that include geographical, political, economic, cultural, educational and religious phenomenon are discussed in detail (Japan, 2005). The role and constitution of families in Japan has undergone changes in the twentieth century with respect to their tradition. But the concept of continuing family keeps their dear ones close. The people of Japan believe that even if a family does not live together with grandparents and parent, the proximity of separated family should be so close that they can share a bowl of hot soup on a day. This reveals that the concept of family and values has much significance in Japan. The educational system of Japan and workplace culture has grabbed much attention for its severity. This may be recognized with the huge economic success and technological progress of the country. Japanese believe in working hard from a very young age to survive in highly competitive settings. Japanese consider themselves of belonging to a homogenous society. They have a strong sense of national identity and there are no much racial or ethnic divisions. Though they have a feeling of oneness of being Japanese, Jap an is most influenced by popular culture. The culture of young people in Japan is dominated by media with sitcoms like Pokemon, manga and Hello Kitty (Bestor, T. & Hardacre, H 2004). Japanese economy is second only to the United States in terms of having a high GNP. Major industries in Japan include automobile, real estate, manufacturing, communication, construction, services and distribution.
Tuesday, July 23, 2019
4G Security or Application Security on the Web Research Proposal
4G Security or Application Security on the Web - Research Proposal Example 4G technology is aimed in order to simplify wireless abilities, network speeds, and enhanced pictorial expertise. The characteristics of these telecommunication technologies have increased the concern about network security. As wireless system has diverse copyrighted technologies and security etiquettes, it is hard to make a universal security plan for the devices which apply multiple etiquettes such as 4G system (Akyildiz, Gutierrez-Estevez, & Reyes, 2010). Background of Study 4G requires an exclusive approach in telecommunication technology for developing operative models to accomplish its strategic objectives. The requirement of 4G networks is associated with the increased utilization of websites (such as Facebook) and improvement in download speed from internet portals which entail remarkable bandwidth (such as YouTube videos). As these websites are gaining much admiration within people nowadays, therefore it is a great prospect for telecommunication service providers to accommod ate the desires of people. However, there are a few security concerns that telecommunication provides need to address and resolve for better service (Ahmed, Garrison, Gruen, Kelly, & Pankey, 2003). Literature Review The first 4G network was developed in the year 2009 through joint venture between two organizations, Intel and Clearwire. Gradually, this technology has expanded throughout cities, states and nations all over the world. 3G networks were initially developed with the intention of forming a standard in the world for telecommunication, and the motive behind developing 4G network is to allow people to access internet independently from devices such as mobile phones. But in order to provide the enhanced facilities, there is need for high security patterns and reliability of system to ensure safe surfing. The security measures should be established in such a way so that it can enable data transmission with minimum risk (Gobjuka, 2009). Security in 4G networks generally consist of verification, privacy, reliability and authorization in order to gain network connectivity. The 4G technology is incorporated with ââ¬Ëquality of serviceââ¬â¢ (QoS) and flexibility. Besides, it is also considered that the network terminal of 4G always chooses the best access point available. In the wireless network there are several security breaches that occur such as channel congestion, denial of service (DOS), illegal access, session hijacking and snooping among others. Though the issue of security had been solved mostly through utilizing manifold layers of encryption etiquette, but there are other drawbacks in this system such as unexploited power, wasted energy and greater transmission interruption. In 4G systems the model of interlayer safety network had been developed, where only a single layer is constructed for data encryption (Gardezi, 2006). But 4G needs more development with respect to mobile node (MN) flow while users roam into new telecommunication providerâ⠬â¢s network (Fu, Hogrefe, Narayanan, & Soltwisch, 2004). Problem Statement The research is planned to concentrate on the security issues of 4G on the web. It is quite difficult to quantify the security risks of 4G network and what difficulties it can face from several fronts. There is need to search a definable method to establish a balance between practical application of 4G network and necessary security levels in order to ensure safety of usersââ¬â¢ data and resources. Therefore, this research will aim at
Monday, July 22, 2019
Macbeth Analysis Essay Example for Free
Macbeth Analysis Essay How is one able to control his or her emotions when the surrounding environment is influencing one personally? Lady Macbeth finds the answer to this simple; impossible. Lady Macbeth continues to be controlled by others subconsciously whether it is through her own control, other actions or pure guilt. The actions of characters and events that occur in William Shakespeareââ¬â¢s Macbeth affect the life and mental wellness of Lady Macbeth directly and cause her to digress from dominant to voyeur, and then finally to victim, causing the play to be more enticing. To start, Lady Macbeth is a dominant, deceiving and determined woman. For example, Lady Macbethââ¬â¢s dominance and control are shown when she and Macbeth are discussing the plan for King Duncanââ¬â¢s murder. Lady Macbeth says, ââ¬Å"Your hand, your tongue; look like thââ¬â¢innocent flower,/ But be the serpent underââ¬â¢t.â⬠(1.5.64-65). Lady Macbethââ¬â¢s control is revealed when she says this because she is openly manipulating Macbeth and telling him how to act and what to do. Also, Lady Macbethââ¬â¢s dominance is shown while she and Macbeth discuss the murder of Duncan. Lady Macbeth says, ââ¬Å"We fail?/ But screw your courage to the sticking-placeâ⬠(1.7.59-60). When Lady Macbeth says this she shows the audience that she is able to overpower her husbandââ¬â¢s courage with her own. Another example of Lady Macbethââ¬â¢s persona is when she uses her ability to deceive while talking with Duncan upon his arrival to her castle. Lady Macbeth says to Duncan, ââ¬Å"All our service,/ In every point twice done then done doubleâ⬠(1.6.16-17). Her deception is proved when she says this because she is acting like a pleasant host to Duncanââ¬â¢s face but her motives are much less than pleasant. The deception Lady Macbeth shows while talking to Duncan is successful when Duncan falls for it with no suspicion. This is proved when Duncan says, ââ¬Å"Give me your hand;/ Conduct me to mine host: we love him highly/ and shall continue our graces towards him./ By your leave hostess.â⬠Duncan allowing Lady Macbeth to hold his hand indicates that he has a trust in her and does not have a doubt upon the person he see Lady Macbeth as and has no idea about the motives of his host and hostess. Lady Macbeth is able to use her deceptive abilities after the murder of Duncan is committed. Lady Macbeth says, ââ¬Å"[Her] hands are of [his] colour, but [she] shame[s] to wear a heart so white.â⬠(2.2.62-68). This quotation means that Lady Macbeth still bares the innocence she had before the deed to the eye of others, hence, having a heart so white. This proven to be true because everyone looks at Lady Macbeth as innocent and pure, as if she could do no harm, but the truth is the total opposite. Also, Lady Macbethââ¬â¢s determination shows through when she calls upon the dark spirits to give her the courage and strength of a male figure and to relieve her of the womanly kindness she possesses. Lady Macbeth asks for this by saying, ââ¬Å"Come you spirits/ That tend on mortal thoughts, unsex me here/ And fill me from the crown to the toe topfull/ Of direst cruelty; make thick my bloodâ⬠(1.5.39-42). The determination of Lady Macbeth is shown in this quote because she is doing something as drastic as calling upon the dark spirits to assist her in committing murder. As a result, Lady Macbethââ¬â¢s dominating personality is able to pursue to her plan of murdering King Duncan successfully, without resistance from her husband. Secondly, Lady Macbeth and Macbethââ¬â¢s roles switch, leaving Lady Macbeth standing off, with less control and becoming more of a voyeur to the plans of Macbeth. To start, Lady Macbeth is first being stripped of her control right after Duncanââ¬â¢s death is discovered and Macbeth has killed the guard in order to remove suspicion from him. The audience is aware of this deed when Macbeth says, ââ¬Å"O, yet I do repent me of my fury/ That I did kill them.â⬠(2.3.102-103). Lady Macbeth begins to lose control over this because she had no idea or warning of Macbethââ¬â¢s killing of the guards. This act also takes a toll on Lady Macbethââ¬â¢s physical state when it causes her to faint. Lady Macbeth fainting is a sure sign of her losing the control she had earlier because not only are other characters leaving her out but also, her own body is causing her to be in that state as well. Next, Macbeth kills Banquo upon his intuition that Banquo has suspicion towards him in the case of Duncanââ¬â¢s murder. Lady Macbeth was ill-informed on this matter which is yet another sign that she is losing control over the characters that she had control over previously and is now watching the action happen. Also, at a dinner, which Lady Macbeth and Macbeth were hosting together, Lady Macbeth first could not get Macbeth the welcome his guests. This is proved when Lady Macbeth says to Macbeth, ââ¬Å"My royal lord,/ You do not give the cheer; the feast is sold/ That is not often vouchââ¬â¢d while ââ¬Ëtis a-making ,/ ââ¬ËTis given with welcome. (3.4.33-36). She (Lady Macbeth) als o loses more control over Macbeth at this dinner when she is unable to calm him down when he sees the ghosts of Banquo and Duncan. In this situation Lady Macbeth attempts to gain some control by saying to him, ââ¬Å"You have displacââ¬â¢d the mirth, broke the good meeting/ With most admirââ¬â¢d disorder.â⬠(3.4.109-110). The acting-out of Macbeth leaves Lady Macbeth both astonished and over powered. These two instances especially show Lady Macbeth losing control over, not only situations but other characters themselves. Lastly, Macbeth kills Macduffââ¬â¢s wife and children upon suspicion without Lady Macbethââ¬â¢s push or permission and neglects to inform her of the deed directly and chooses just to imply it during conversation with her. As the two (Macbeth and Lady Macbeth) are talking Macbeth says, ââ¬Å"Come, weââ¬â¢ll to sleep. My strange and self-abuse/ Is the initiate fear that wants hard use;/ We are yet but young in deed.â⬠(3.4.143-144). When Macbeth says this it has the implication of the commitment of another foul deed which Lady Macbeth is only aware of at this point. Macbethââ¬â¢s drastic actions cause Lady Macbeth to fall uncontrollably uninformed and into the background. Finally, Lady Macbeth ends the play being dominated by her feelings of guilt and the consequences of Duncanââ¬â¢s murder and ultimately becomes a victim to it. To start, Lady Macbeth begins to sleep walk and admits her affiliation in Duncanââ¬â¢s murder. Proof of Lady Macbethââ¬â¢s sleep walking is proved when the Gentlewoman (a spectator of the situation) says, ââ¬Å"Ay, but their senses are shut.â⬠(5.1.23). She says this after the doctor (the second spectator of the situation) mentions that Lady Macbeth has her eyes open. The Gentlewomanââ¬â¢s line lets the audience know she is indeed sleep walking for her eyes may be open but there sense is disabled. Also in this scene Lady Macbethââ¬â¢s self control is shown to have weakened further, when she speaks of Duncanââ¬â¢s murder. Lady Macbeth says, ââ¬Å"Out, dammed spot! Out, I say! One, two. Why then ââ¬Ëtis/ time to doââ¬â¢t. Hell is murky, Fie, my lord, fie, a soldier,/ and afeard? What need we fear who knows it, when/ none can call our power to account? Yet who would/ have thought the man to have had so much blood/ in him?â⬠(5.1.31-36) and also when she says, ââ¬Å"The Thane of Fife had a wife. Where is she now? What,/ will these hands neââ¬â¢re be clean?â⬠(5.1.38-39). These quotes both prove that she knew and was involved in the murders of Duncan and Macduffââ¬â¢s family and shows that these events are the reason for her stress, guilt and sleep walking, hence being dominated/ being victim to these emotions. Next, Lady Macbeth is being dominated by her feelings of guilt when she is seen washing her hand continuously during her sleep walking. While she is doing this she says, ââ¬Å"Hereââ¬â¢s the smell of the blood still; all the perfumes of/ Arabia will not sweeten this litt le hand. O, O, O.â⬠(5.1.44-45). This quote shows that Lady Macbeth is overcome by her guilt because she mentally imagines the blood still being there, following her, her mind lets her believe she is still covered in the blood when in reality the blood is just representing the guilt she is feeling. A second example of Lady Macbeth being dominated by her guilt symbolically is when she is dreaming of/ replaying the scene in while sleep walking. Lady Macbeth says, ââ¬Å"To bed, to bed; thereââ¬â¢s knocking at the gate. Come,/ come, come, come, give me your hand; whatââ¬â¢s done/ cannot be undone. To bed, to bed, to bed.â⬠(5.1.58-60). This quote directly shows the audience that it is indeed the murder of Duncan which Lady Macbeth is stressing over as it is a deed which ââ¬Å"cannot be undoneâ⬠. Lastly, Lady Macbeth shows that she is becoming victim to the outcome of events, and more directly herself when she commits suicide. The audience discovers her death when Seyton (another Thane) informs Macbeth of the incident. Seyton says, ââ¬Å"The queen, my lord, is dead.â⬠(5.5.16). Lady Macbeth becomes victim to herself in the way that she sees the only option to relieve her of her painful emotions is to kill herself. Therefore, Lady Macbeth is ultimately dominated and falls victim to the guilt she feels caused by the actions of herself and others. To conclude, the mental state and physical well-being of Lady Macbeth is influenced by the dominance and control of both herself and other characters in the play. Lady Macbeth went from being dominant, deceiving, and determined to being uninformed during the murders Macbeth commits to being over some by her emotions that had built up inside her during all of this. Therefore, Lady Macbethââ¬â¢s life as the audience knows it is dependable on the outcome of events that Lady Macbeth herself is involved in and/ or witnesses. Temptation was the base of all Lady Macbeths problems; it is said ââ¬Å"temptation is the Devil.â⬠What would you risk to get what you want?
Sunday, July 21, 2019
General Fitness And Training Physical Education Essay
General Fitness And Training Physical Education Essay My chosen pursued activity is general fitness which is health-related;specifically circuit training. In pursuing such activity I may improve both my strength and cardiovascular fitness.Circuit training is essentially structured exercise.Aerobic fitness,strength and flexibility are all improved pursuing circuit training.Incorporated into such an exercise structure are fixed weights/machine stations which isolate specific muscle groups.A complete exercise set is achieved within a given period of time,usually 20 minutes.An uninterrupted flow of activity from machine to machine may enable proper gain of aerobic benefit.The heart is pumping at a steady high level. Every gym session will consist of a warm-up with mobility exercises;ending with the cool-down.Each exercise station exercises a different muscle group from the last.The whole session should last one hour.(Pollock et al.,1998) Circuit training should not occur on consecutive days,two or three visits to the gym per week being sufficient.Selection of correct weights,repetitions and positions is necessary to minimise occurrence of injury and to achieve desired fitness objectives. Aerobic endurance is exercised by completing a circuit as quickly as possible.Significant gains may occur for strength,muscular endurance and flexibility.Physical fitness consists of components.These are aerobic endurance,strength,speed,flexibility,muscular endurance,power and agility.Training programmes may be customized to improve on a selection of these.The most important aspects applicable to circuit training are aerobic endurance;muscular endurance,and flexibility. When the body performs for a prolonged period of time with a low work rate aerobic endurance comes to the fore;such a training will condition the heart and lungs to function more efficiently.Choosing a work-out on the rowing machine for some 20 minutes as an example;this cardiovascular ergometer is very effective in establishing a proper base of muscular endurance that initiates improvement in other components of fitness. Muscular endurance is a function of aerobic endurance without whose supply of oxygen it could not rapidly perform.It is defined as a single muscle or group performing recurrently against variable resistance.For example dumbbell(DB) lunges or shoulder press with a barbell(BB).Body resistance circuit training that includes both free and fixed weights is well suited to improve muscular endurance. Usually overlooked is flexibility,the range of motion(ROM) at a joint or series of joints.This component however is vital in the prevention of inadvertent injury.It is sufficient to perform the warm up including mobility exercises(developing a full range of movement[ROM]) and cool down stretches;all being required for a main session of gym activity. My gym circuit therefore is comprised of a warm-up lasting 5 minutes on a suitable cardiovascular machine eg the treadmill, that simulates a walking gait exercise aerobically.This is followed by the set of mobility exercises(not stretches) to loosen my joints and produce more synovial fluid;gently and rhythmically exercising.This is still aerobic.There follows a set of stretches to prepare the main muscle groups of the body for an imminent main activity session.These too are aerobic;not as intense yet steady,controlled,positioned for some ten seconds. The main cardiovascular machine chosen for a full work-out of at least twenty minutes is the rowing machine,which exercises all main muscle groups with the heart as target muscle. A customized programme working the rower will produce an aerobic curve with a rising and falling RPE[rate of perceived exertion 0-10 on the Borg Scale](Gunnar Borg(1973) validated by(Kang et al.2003)also (Steed,Gaesser,and Weltman 1994) Aerobic contribution is present in the Cool down using a different cardiovascular machine followed by stretches including some that are developmental;included to improve flexibility in the bigger muscles eg the hamstrings(ACSM,2006) As I want to improve my strength and endurance it is important that I obtain profile data from the apparatus and exercises outlined above so that I can clearly see whether I am making any improvements from when I began. The Principles of Training should be applicable to every exercise and sporting category.Individuals and teams then have specific objectives and goals to aim for in their training schedules.Else, all would be blindfolded resulting in overtraining,burn out and poor performance results. Demands on the body higher than the norm comprise what is known as Overload that in turn has related factors of intensity(how hard);duration(how long);type(sport/activity);frequency(how often). Frequency is self-explanatory,often resulting in a higher level of performance. As workload steps up so does intensity.Heavier weights,longer stretches.Such results take time.Overload may be achieved with a higher number of repetitions or performing the same with reduced time-spans. The body is a natural adapter to overloading,so training should be progressive to prompt a response.When this occurs improvement is tangible especially at the beginning.As sets increase muscle strength and endurance increase. It is important not to be too slow in progression. Biceps curls for example.If working with 10 lb weights taking it to 3-4 sets at 15 reps before muscle fatigue is experienced then it is better to do 2 sets of 15 lb weights. Specificity of a chosen,pursued activity needs to be understood.What am I training for? This is very important and relevant for strength training.Exercise has to be specific for each muscle group and strength type required.Balance has also to be included and therefore other exercises of a general nature such as the squat provide an excellent base for development of specific exercise.Training must be specific which means that it should concentrate on the particular needs of the individual within the training programme.(Sharkey and Greatzer 1993)For example,lifting weights will increase muscular strength but will have little effect on the aerobic capacity of the individual. Although training should be specific to a sport this does not mean that training for sport will have little effect on another.Transfer of training can take place where the sport or parts of a sport have a great deal of similar elements of fitness are common to many sports. The opposite of Progression is Reversibility.Training and performance when falling off will signal to the body for an appropriate response.Aerobic capacity diminishes rapidly with no exercise(Coyle,Hemmert,and Coggan 1986) also (Saltin et al.,1968) Muscular endurance with muscles no longer used falls away three times more rapidly than when gained.Performance of skills may be affected through physical deterioration(Greenleaf et al.1976) A number of training methods exist designed for the different fitness components.Circuit training may be viewed as interval training containing high-intensity anaerobic periods with weights and low-intensity aerobic periods of recovery.This training method is able to improve specific areas of the body for muscular endurance.A circuit improves both aerobic fitness and strength thereby providing for much needed conditioning.Aerobic training also involves continuous/steady state training(McArdle et al.,2006)Other methods consist of interval(McArdie et al.,2006) and fartlek training.Flexibility training incorporates both passive and active,static stretching;dynamic and proprioceptive neuromuscular facilitation(PNF) stretching. Suitable to my requirements is a muscular endurance circuit.This will enable me to withstand fatigue,hold to a given position,and to perform repeated muscular contractions for a given period of time.Selection of appropriate exercises needs a central focus of balanced muscle groups.Improvement of cardiovascular exercise and muscular endurance exercise may be achieved by alternating them within a circuit programme.The back squat for instance utilises many muscle groups,that work simultaneously.A main cardiovascular work-out,for example, requires at least 20 minutes on the rower, being correctly positioned within the circuit.The remaining floor-based stretches are performed at the end of the gym session.This saves the heart rate from decreasing too much. Progression and overload are important to consider when a circuit training programme is being planned. The principle of overload indicates your body systems must be stressed beyond their normal levels of activity if they are to improve.(Williams 1993:18).Progression can be maintained simply by increasing the number of repetitions per exercise; reducing the recovery period(secs) between each set of exercises;increasing the resistance of the exercises by weight . Stimulation is applied using the principles of overload and progression during circuit training so that adaptation may occur. Overload is delivered by adjusting one or more of the FITT principles.Frequency(how often);Intensity(how hard);Time(how long);Type(suiting sport/activity). Principles are usually installed in most matters and physical activity is no exception. The principles of training are the rules to follow when using physical activity programmes.Sound and useful training takes into consideration all of the principles and their effects on the body;being essential to the planning of the training programme so that the participant is able to improve their fitness level. Fitness levels vary from person to person so the training needs be systematic taking into account individual needs ; variables of difficulty or intensity are set at the personal level. An example from the free weights exercises for progression/adaptation is the Biceps Curl with barbell(BB).Apart from applying a progressively greater weight performance may be effected through different ranges of motion i.e. halfway up and down.All the way up and halfway down;up again and all the way down;all the way up and down.An example of an adaptation for a fixed weight machine is substituting the seated row for the lateral pull down.Again the seated cable row may be substituted by the single arm row with a dumbbell(DB).Or the Triceps pull down (cable) by selection of a Triceps extension with butterfly grip(DB). It may be necessary to increase aerobic fitness and if so, use of one of the cardio-vascular machines is ideal. The rowing machine for example,is an excellent piece of equipment for a good all over workout,impact- free; protecting joints while improving flexibility Using this machine you will work out your heart,lungs,circulatory system and at the same time shape and tone your legs,back,shoulders,buttocks,arms and stomach. If aerobic fitness needs to be increased interval training is very effective when inserted into circuit training.Interval training is a type of physical training that involves bursts of high intensity work.This high intensity work is alternated with periods of rest or low activity,intervals.[ see Appendix] The term can refer to any cardiovascular workout,for example,rowing,that involves brief bouts at near-maximum exertion interspersed with periods of lower-intensity activity.Interval training improves the exercisers aerobic capacity to exercise longer at varying intensities.This method of training may be more effective at inducing fat loss than simply training at a moderate intensity level for the same duration. With no correction or improvement reversibility occurs.Having ceased training the body loses its conditioning and strength and also endurance.This is relevant to myself as I am pursuing a cardiovascular, strength and endurance programme.A study has been made of cessation of physical activity;in this case an Olympic rower.It was 20 weeks before he was able to resume his activity following an eight week convalescence. The detraining and retraining of an elite rower:a case study.J Sci Med Sport 2005;8;3:314-320. It is recommended there should be no more than three weeks interval since last specific activity. A state of complete fitness involvesthemental,emotional,nutritional,social and medical,not only the physical. How we enjoy life;attention towards any diet at all;how we deal with stress;our emotional world;communicative ability;requirements for relaxation and also of course physical fitness.Circuit training is one of a number of ways to improve components towards a state of complete fitness. 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(2007) Fitness Health (6th edn),Leeds,Human Kinetics(Course Book)
Saturday, July 20, 2019
Situational Analysis Of International Marketing Environment Marketing Essay
Situational Analysis Of International Marketing Environment Marketing Essay There can be many reasons for wanting to be internationalized like saturation in the home market, the desire of export your product and catch new type of customers in new markets, little opportunity to growth in the own countryà ¢Ã¢â ¬Ã ¦ HM wanted to get a strong brand and arrive to the best cities and establish their shops. They are looking always for the best cities and places to build their shops in order to get more and more customers all over the world. When they decided to internationalized, their wish was to become in a great famous brand, and finally they got it, because as I said, it is a well-known company situate in 47 different countries which is also planning to build new shops in more different ones. (See appendix2) Target Market HMs primary target market is based on consumer both men and women between 18-34 years old. In order to satisfy the target customer, they produce good design clothes with good quality and all that in very cheap prices, so that, the customers of HM are very satisfied with it because it offers them everything they want. (See appendix 3) Market Selection Criteria (Keegan, W., J. and Schlegelmilch, B., B., 2001) When a company wants to be internationalised in a new country it must answered this question so as to know exactly where to establish their brand: (See appendix 4) Which market is the best? Philippines Portugal As it can be seen in this two graphics, without a shadow of doubt it can be said that the most secure country to enter in is Portugal. First of all, although this graphics not shows the complete reason, it is the main reason for choosing Portugal. As it can be seen, in Philippines the corruption is really high, the government is not as competent as in Portugal, the infrastructure is not as prepare as in Portugal to be able to build storesà ¢Ã¢â ¬Ã ¦ Finally, making the positive and negative points of each country, it is clear that Portugal is the best option not only because of these results, but also because the geographic location of the country. (Global Competitiveness Report, 2012-2013) (See appendix 5) Portugal OPPORTUNITIES THREATS POLITICAL Parliamentary representative democratic republic ECONOMIC High income mix economy The financial crisis ECOLOGCAL Many land hectares Ecology conservation Laws TECHNOLOGICAL Pioneer of technology The financial crisis FASHION INDUSTRY Growth in the industry The financial crisis LEGAL REGULATORY Control competition Not allowed aggressive competition (Technology Portugal, 2009) (Economy of Portugal, Wikipedia, 2012) (Politics of Portugal, Wikipedia, 2012) (See appendix 6) Competitors (See appendix 7) Indirect Competitors HM does not have many Indirect Competitors in the sector, however, it is one that is strong and that it is gaining presence in the online shopping: (See appendix 8) HM ASOS Direct Competitors As everywhere nowadays, in Portugal also there are many fashion retailers that are establishing their shops in many cities so as to get more benefits and became much more international. In the case of HM, it would have many competitors, and the main one it would be Inditex. (Retail Index, 2012) (See appendix 9,10,11,12) HM vs. Inditex The major competitor of HM is Inditex, this table shows what main differences are between them: Outsourcing of Core Activities Group Model Competitive advantage Segmentation Communication No own factories 80% is produced in Asia Cheaper Major margins 39,7% of cost upon sales Need to create collection well in advanced Single chain Major margins in the short run Collaborations with Luxury brands, singersà ¢Ã¢â ¬Ã ¦ Own industries 40% is produced in Europe Major flexibility Major ability for growth 44,3% of cost upon sales New collection every 2 weeks Different Chains Major dynamism and growth in the long run Collaborations with new designers, actorsà ¢Ã¢â ¬Ã ¦ (Moda Rapida, 2012) Customers in Portugal In all countries the customer do not have the same purchasing habits, how are the shopping habits of Portuguese young consumers? Factors that influence in clothing purchasing At the time of purchasing clothes, young consumer In Portugal prefers not to have anybody behind them asking all the time if they need any help, that is, they prefer to go to big stores and have a look for everything and then if they need any help ask to a staff although they think that are really impersonal places. They prefer to be free, they want to be comfort when they are shopping. Shopping Behaviour and the influence of others Portuguese young consumers prefer to go shopping alone for many different reasons: More freedom of movements: They like to go alone as they dont need to be all the time calling to the other person come here, go there and so on. More independence in choice: Young consumers do not like to be influenced by anyone; they like to buy things without any other opinion, if they like it they would buy it without having anybody prejudicing them. Individual decision: As it is individual decision, nobody would be saying anything bad about the clothes. Purchasing choice criteria What customers are looking for at the time of buying clothes? They based their purchase in some factors that finally are the ones that makes someone to take the decision of buying one thing or another. Low Price Comfort Good Design Good Quality Brand Name Does not have any influence in purchasing criteria as nowadays almost all brands are equal. (Information sources and clothing,2012) (See appendix 13) Perceptual Map Low Quality High Price High Quality Low Price INDITEX CORTEFIEL MODALFA CA HM PRIMARK MANGO GAP In order to create the perceptual map, I use my perception about the fashion brands in the world, that is, I collocated each of the company in the position that I perceive. As it can be seen, in the same square we can find HM and Inditex, but for my point of view, although the price of Inditex is more expensive, the quality is much better so that its positioning is greater than HMs one. Apart from this, it can be said that for young people, Cortefiel and Mango are so equal in the quality and in the price, besides this, GAPs and CAs quality is very high, that is, the price and the quality of their clothes are equated. Finally, as for the brands with the lowest quality, although their low price is so attractive for punctual occasions, customers prefer to buy in companies that offer them a major quality. Recommendation I really recommend HM to go to Portugal as it can offer many advantages to HM starting with its geographical location. Although the financial crisis is affecting many consumer, as HM has very low prices Portugal can be a very viable market as young people would be able to get fashion clothes with their low income and as nowadays the physical aspect is gaining importance, HM would find a very good opportunity in Portugal. (About HM, 2012) Appendices Appendix: HM 1980/90 Stores open in Germany and Netherlands. Stores open in France, and the use of celebrities to the advertisements 1947 1977 1976 1974 1968 1964 1952 Sales of cosmetic started. First store opened outside Scandinavia, In London. Listed on the Stockholms Stock Exchange Hennes buy the fish store Mauritz Widforss, and the name is changed to Hennes and Mauritz. First store opened in a foreign country, in Norway. Hennes open in Stockholm First store open in Và ¤steras (Sweedem), with the name of Hennes 2012 Plan to open Bulgaria, Latvia, Malasya, Mexico and Thailand. 2011 HM open in Romania, Croacia and Singapore. 2010 First stores open in Soth korea and Turky. Monki goes to Asia, HM home open in Sweden. 2009 First store open in Russia and in Beijing. HM home is launched, Weekday and Monki open in Germany 2008 First store open in Tokyo. Adquisition of Weekday, Monki and Cheap Monday brands. 2007 First Asian store open in Hong Kong and in Shanghai. Expansion of online sales. COS stores launched. 2006 Major expansion of online and catalogue sales 2004 Initiates designer collaborations with luxury brands 2000 Stores open in US, Spain and in many European countries. HMs presence all over the world HM world map. à à 300+ stores à à 200+ stores à à 100+ stores à à 50+ stores à à 20+ stores à à 10+ stores à à 1+ stores à à Upcoming stores (HHYPERLINK http://en.wikipedia.org/wiki/File:HM_world_map.svgHYPERLINK http://en.wikipedia.org/wiki/File:HM_world_map.svgM world map, Wikipedia, 2012) HM Group HM, as Inditex, is completed by many different brands, that is, HM is a group that is composed by some different brands: HM: It produces a broad and diverse range of fashion for men, women, youth and children, furthermore, it also sales cosmetic, accessories and products for home. COS It offers customers a combination of timelessness and distinctive trends, for both women and men. Monki: It is a very creative brand that offers to the customer the opportunity to express itself. Weekday: It offers urban fashion for men and women always at the best price. Cheap Monday: Cheap Monday combines influences from street fashion and subcultures with a catwalk vibe. HMs expansion strategy HM is so conscious at the time of opening new stores in other countries, that is, it thinks that the stores should make much stronger the brand and attract customer giving them the best shopping experience as possible. When HM is moving to a new country, so as to see if it would be profitable or not to enter in, it analyses the political, economic, demographic, and infrastructural environment. It creates very modern stores in all countries that it establishes its business so as to offer a great shopping time to the customer. Furthermore, it is working in making its stores much more ecological so as to save the world and do not damage it. HM is looking for a great expansion in the future; it is planning to open many new stores in many different countries, so as to create a very strong brand. HM SWOT analyses Strengths Brand recognition: Low Price and style: It has presence in al over the world and people know it because of the fashionable clothes that sale in a very cheap price Operational efficiency: As it has a great control in the logistic area, it is able to have low cost and maintain really good margins. Opportunities Untapped potential in emerging markets: As the lifestyle is changing everywhere, people are much more aware of its physical aspects, so that, the fashion is gaining presence. Internet retailing: The fashion industry is increasing every day, and nowadays with the help of internet they can growth in an incredible manner, it gave them a great opportunity to growth. Weaknesses Reliance on outsourcing: The reliance of Inditex products put HM in critical situation as Inditex appeals much more to customers. Modest presence in emerging markets: It a well-known brand in the whole world, but the major presence is only in Europe and in North America. Threats Non-food expansion of grocery retailers: Many supermarkets like Tesco, are thinking in competing in the clothe industry with HM. Fast fashion becoming more competitive: Its major competitor is Inditex, that also does fast fashion, but new competitors also are appearing very strong (Ryerson, 2009) Vertical Integration HM has a vertical integration strategy in which was pioneer establishing it some years ago. Due to this strategy, the company is now able to collect information about the sales and customers and use it in order to make a better strategy always so as to get more profits for the future and catch much more customer. (Europa.eu,2012) LCCP, GCCP or FCCP? In the case of HM, it can be said that this company is GCCP( Global Culture Cultural Positioning), as they are a multinational that says to the customer that is part of the global family. Although they need to adapt maybe their strategy in each of different country, they sale their brand as a global company; actually all their products are the same in all countries, they offer the same products for the customers of different places, Being the part of the global family is the message that they are selling to the customers mind. (HM, 2012) Appendix: Internationalization Motives There are 2 kinds of motives that prompt the companies to internationalised, Proactive and Reactive motives. In the case of HM there are some points inside those factors that do not have any sense, so only the main points are going to be explained. Proactive Motives Profit and growth goals All companies want to growth, and so as to get it, the best option is to go abroad and establish their brand in new countries. This is one of the main reason why the companies want to internationalized, in order to become bigger and be well known in the whole work. Managerial urge It is a motivation that the managers of the business have; their motivation is to be part of a company that works all over the world. Foreign market opportunities/market information HM could see many opportunities to growth in foreign markets as is a company that have great presence all over the world. However, it is not established in all countries, so if it wants to become a bigger brand, it should observe what opportunities offered each country and see if it is profitable or not. Economies of scale-learning curve Being internationalized, offers HM the advantage of the economies of scale as it could produce high amount of clothes at the same time with very low costs. (Hollensen, S., 2007) Reactive Motives Competitive pressure HM could be scared for example of the competitive pressure of Inditex as it has a great strategy that helps it to continue in the top level. If the company see that other brands are growing all over the world and are gaining customers and getting profits, the not internationalised company also would want to get all that. So for that reason, HM would like to enter in more and more countries so as to be a great company. Domestic market: small and saturated HM was created in Sweden many years ago, but as the market was becoming so small to compete there, it decided to enter in new countries so as to growth its presence. Extend sales of seasonal products As maybe the demand in the home country is not very big and it does not give the opportunity for the company to get the desire profits, they would find new opportunities to get what they want in foreign countries. (Hollensen, S., 2007) Appendix: How to choose the target market? Targeting is the action of evaluating and comparing the different groups of consumers and chooses which is the most suitable for the company. Companies have to base their research in 3 points: Current segment and the growth: It will be enough profitable to the company to centre only in that segment? Competitive intensity and potential competition: If that segment has a great competition, it is suitable to enter in? Compatibility and feasibility: If that segment give problems to the companies, could another company catch them? (Keegan, W.J. and Schlegelmilch, B.B., 2001) When HM creates its brand he had surely been thinking about these points at the time of creating its designs. When the companies are creating their collections they must be thinking on the target market as they are the wanted customers and they should create those clothes appeals to them. Appendix: Market selection Criteria Market Potential Here the company should analyse if the market satisfied completely the customer and also if the customers has the necessary ability to purchase the product that the old retailers offer them. (International market selection, 2004) Market Size: The companies need to observe how much of the market it can expect they could afford. Market growth: They have to observe how much have grown this sector in that country during all the years so as to know if they would find an increase or a decrease in the industry. Competitive Intensity: The Company have to make a great research relating with the competitors of the industry in that country so as to know in what position they are and how strong are the competitors. Entry Barrier: In all countries are entry barriers to foreign companies so as to protect the future of the home country industries. They should make many deals so as to finally get into a new market. Political Environment The government of a country affects a lot the business life because of the changing policies, regulations and laws. Furthermore, the government of each of the country is who choose which businesses will receive protection and which is going to face an open competition. Furthermore, the political stability of a country will affect the action that government will take, and finally that actions will have many influences in an enterprise. (Sirkeci, I. and Cawley, R., 2012) Economic Environment Nowadays the economy has change radically, due to that factor, all countries are now potential targets for every company. When a company has to make research in global marketing, the economy dimension of the world is crucial as it has great influence in this point. (Keegan, W.J., Schelegelmilch, B.B., 2001) Demographic Structure The company should observe how has change the demographic in the objective country so as to control the evolution of the Target customer. Purchasing Power It has to know how is the purchasing power of the objective customer so as to know if they are going to get benefits or loses in that country. Infrastructure The retailers need to observe if the infrastructure of the country is good or not in order to build factories and stores in that country. The country must have strong infrastructure so as to build powerful companies, strong social, economic, aerialà ¢Ã¢â ¬Ã ¦infrastructure. Appendix: Philippines and Portugal So as to choose the most appropriate country to enter in, many things must be analysed as it can be seen in the paper. However, not only those shown points are important, there many other things like the GDP, unemployment rate, population, innovationà ¢Ã¢â ¬Ã ¦ that should be take into account when an enterprise want to be opened in that country. Philippines Population: 93,6millions GDB per capita: 2,007$ Infraestructure: 3,1 Macroeconomic environment: 5 Goods market efficiency: 4,1 Having a look to these different score between 1-7, it is clear that Portugal is much more secure country to establish their company. Although the most relevant dates had been explained before in the pages, these are also very important at the time of choosing the country to enter in. So finally, Portugal is the country that will be analysed for the report. Labor market efficiency: 3,9 Financial market development: 4 Technological readiness: 4,6 Portugal Population: 10,7 millions GDP per capita: 21,559$ Infraestructure: 5,5 Macroeconomic environment: 4,2 Goods market efficiency: 4,3 Labor market efficiency: 3,8 Financial market development: 4 Technological readiness: 5,3 (The Global Competitiveness report, 2012-2013) Appendix: Portugal Political Environment Portugal has a constitutional republic and a parliamentary system in which a semi presidential regime is established. The prime minister is elected every four years and is the person who led the government, furthermore, the president of the government is elected every five years. (Doing business in Portugal, 2012) Economic Environment There can find many industries that have established their main company in Portugal, for example, in the case of Inditex, it has one factory there, as the production is cheaper than in Spain. But although been a developed and high income country, it has the lowest GDP in Western Europe, and besides, the population has the lowest purchasing power of the European Union. (Economic of Portugal, Wikipedia, 2012) Regulatory Environment The Law 18/2003 In Portugal is create to maintain a competitive economy, not to have an unfair competitive and so heavy one. The law prohibited the company to make agreements that would affect the competition between economic agents in national territory. In addition to this, the companies are not allowed to make a very aggressive competition so as not to affect the sector in that country. (Doing business in Portugal, 2012) Fashion industry Nowadays the textile industry in Portugal represents just under the 10% of outputs. The situation in Portugal is not the best, but the companies that are surviving are having great profits, so people are seen as an optimist market. Many different brands produce their clothes in Portugal like Fred Perry, Inditex, Paul Smith because the process is not as expensive as in other European countries, , however, although the industry is surviving, all the companies has suffered losses during the financial crisis. Every type of industry are suffering now due to the 2008 financial crisis, in many countries many companies closed their factories, nevertheless, the textile industry in Portugal is growing up again ,so slowly, but is growing. Every brand are getting now profits, so for HM it could be a great opportunity as the industry is having good results nowadays. Besides, it must be said that HMs strategy is very similar to Inditex ones, its clothes are so cheap and finally a country that is s uffering a lot because of the crisis , population wants to have the opportunity to buy cheap fashionable clothes. Inditex is having great results in the country, so as HM prices are cheaper, why it would not get many profits? Portugal as I said, can offer HM many great advantages. (UK reuters, 2012) Barriers to enter in country There many barriers in all countries for different companies that want to establish their brand there are (Hollensen, S., 2007): General Market Risks The main barriers are the great competitiveness that HM could find in Portugal, the different culture and language, because the Swedish and Portuguese people are so different at the time of working and also the language is totally different. In addition to this, it is no easy to find a new distributor in a foreign country, they should make alliances an all of that work so as to get a great position, and finally, it must be said that it is a very difficult work to adapt all the company for that new culture and make a great company overseas. Commercial Risks Although Portugal is in Europe too, there are always delays in the delivering of the export products or some damages in them. Beside this, there are always changes in rates and that could have a great influence in the cost of a company. Political Risks This subject is a little bit special; companies have to take caution as politics have great influences in all countries. HM have to take into account how is the law of the exports in Portugal, what type of restrictions have impose the government, the thoughts of the citizensà ¢Ã¢â ¬Ã ¦ Opportunities of entering in the Portugal Investing in Portugal it would give companies many advantages for many different reasons (Doing business in Portugal, 2012): Strategic access to market Due to the Portugal economic openness and also because of its strategic geographical position it can offer great opportunities to different companies between EU and also different markets. As it has relations with Brazil and is near Africa, it offers great advantages so as to make exports and imports. Cost competitive, qualified and flexible workforce The Portuguese employers are known for having great attitudes at the time of adapting their self to new technologies, strategies and so on. Excellent environment to live and work It is a country that offers the companies very secure areas and ensure the security for their production, and so on as it is very pacific place. Infrastructure As during the last year Portugal has made great investment so as to modernizing its communication infrastructures, it is great country to establish a company as it can be adapted very easily to the new technologies that the company will bring with it. Appendix: Competitors Threats of New entrance Rivalry among existing competitors Threat of Substitute products or services Bargaining power of buyers Bargaining power of suppliers (Keegan, W.J. and Schlegelmilch, B.B., 2001) Market 5 forces Referring to HM, although it is a great company, its major competitor is doing everything much better than it does. HM it would be the new entrance in that country and of course all those competitors like Inditex, Cortefiel and so on, would be threat of it as they would need to fight with one more company. However, knowing that new entrance, those companies may start making much more deals with the suppliers so as to have the ability to offer better products and service to their customers and not lose them. Finally, HM has a great positive factor to the consumers that could be a great advantage to its competitors. It makes many alliances with famous designers like Versace, Moschinoà ¢Ã¢â ¬Ã ¦ in order to create new collection that are attractive to young consumers as they feel with higher status. Inditex should be worry about that as luxury brands are so attractive to consumers, but if it continuous doing a hard work it will be as everywhere the winner of the sector also in Portu gal. Appendix: ASOS ASOS is an online beauty store that provides the customer many products of different brands in very cheap prices. That is, the consumer can buy in the same website clothes from many different brands like Adidas, Armani, Topshopà ¢Ã¢â ¬Ã ¦ it sales hundreds of brands, thats why it became so attractive to the customer, because it can find in the same place clothes from everywhere. ASOS was created firstly in United Kingdom in 2000, but them while it was gaining presence in whole Britain; it started going abroad and gaining presence in many countries of Europe. After that, the market of US was prepared to ASOS arrival as everyone wants to have the opportunity to buy many brands product in the same place. (ASOS, 2012) Appendix: MOFALDA Modalfa is a Portuguese fashion brand that offer the customer very fashionable clothes in a cheap prices. In Portugal, as I explained before, it is a great competitor for HM as it offers the customer similar opportunities as HM does. (Modalfa, 2012) Appendix: CORTEFIEL Cortefiel is the first brand created by Cortefiel group in 1946, which offer the customer an elegant and comfortable style with very high quality. With this personal style, Spanish brand has open its road for many countries and it is very strong competitor for many other companies. Its target customer is based on men and women between 35-45 years, and although HM is addressed to young people, finally all type of consumers are important for every company. (Cortefiel, 2012) Appendix: CA CA is a fashion company that has presence in 20 different countries of Europe. People have a very good perception about CA, it offers 10000 different products in all the countries, and although its high prices, the products have very high quality, the clothes lasts for years so people do not mind to pay more for those clothes. (CA, 2012) Appendix: Inditex The Inditex group is the most powerful competitor of HM. Inditex has many different brands inside, that are very famous and makes it the more and more strong everyday: ZARA: Zara has presence in 85 countries and it has opened 1671 stores in the best places of the cities. For Zara there is no any limit, they want to be in all the countries of the world in the future, and due to its great strategy it can get it as it is opening new stores every day. Pull Bear: It was create in 1991 especially for young people as it has very juvenile style. Is it one of the most profitable brand in terms of Urban clothes as every young people go there to get urban style clothes. Massimo Dutti: It has 567 stores spread in 53 different countries. It offers Urban and casual styles both for men and women, its target market is based on men and women adults, thats why the growth of the prices and the change in the style comparing with other brands. Bershka: It was launched in 1998 and nowadays it has 839 stores in 63 different countries, and as it is known, it appeals basically to the young target market. Stradivarius: It produces clothes, accessories, shoesà ¢Ã¢â ¬Ã ¦ and its clothes are combination of elegant and hippie clothes that appeal a lot for young people. Oysho: Oysho sells the latest fashion trends in womens lingerie and intimate apparel Zara Home: It is specialised in home decoration and linen things that attract so much to women because of it reasonable prices. Uterqà ¼e: It is the newest brand of Inditex and it is the most expensive brand of the group. (Inditex group, 2012) Zara is the most powerful brand of the group, is the main competitor of HM alone as I said. In the above image appear where Zara has its stores. (Zara targetmap, 2012) Appendix: Customers The culture in which the consumers have been grew up have many influences in the p
Transformation Essay -- essays research papers
America is ever changing. Over the centuries it has transformed in many ways. There has been an increase in immigrants, especially Hispanics, which has caused a transformation of both language and culture. Richard Rodriguez in his book Brown: The Last Discovery of America, and in other essays has brought his views on these matters and presents brown as a new way of describing America. Brown as color; as impurity; as language; as America. Richard Rodriguez is a writer who is artistic, and has an idealistic way of recounting things. In his essay ââ¬Å"Late Victoriansâ⬠he writes how a woman jumps off the Golden Gate Bridge in San Francisco. He describes it as ââ¬Å"â⬠¦before she stepped onto the sky. To land like a spilled purse at my feet,â⬠(Encounters, 496) He compares the woman hitting the ground as a ââ¬Å"spilled purse.â⬠When you think of a spilled purse you donââ¬â¢t think of tragedy, so his comparing this insignificant incident of a purse hitting the ground to the death of a woman catches you off guard. Rodriquez says it in such a tranquil manner that the tragedy seems to be unrealistic. He again shows romanticism somewhere else in the essay: On a Sunday in summer, ten years ago, I was walking home from the Latin mass at Saint Patrickââ¬â¢s, the old Irish parish downtown, when I saw thousands of people on Market Street. It was San Franciscoââ¬â¢s Gay Freedom Day parade-not marching backs. There were floats. Banners blocked single lives thematically into a processional mass, not unlike the consortiums of the blessed in Renaissance painting, each saint cherishing the apparatus of his martyrdom. (493) Rodriguezââ¬â¢s comparing the parade with religious allusions makes it more glorious. He compares the parade of floats and banners to a ââ¬Å"processional mass.â⬠He satirically portrays gays as saints just as he is coming from church, which considers homosexuality as a sin. He is basically beautifying the parade. He romanticizes to capture your attention and to bring you into his world. He wants you to see things as he sees them. He wants to ââ¬Å"defy anyone whoâ⬠¦say[s] what is appropriate to my voiceâ⬠(Brown, xi). à à à à à Rodriguez, in his essay ââ¬Å"Peterââ¬â¢s Avocado,â⬠expresses ââ¬Å"[b] rown as impurity,â⬠(Brown, 194). This brown is not brown as color but as something ââ¬Å"mixed, confused, lumped, impure, unpasteurized, as motives are mixedâ⬠¦Ã¢â¬ (ââ¬Å"Peterââ¬â¢s Avocadoâ⬠, 197). However, brown can be... ...of the United States not for the battles and politics, but for the transformation and complexity of language that occurred through the centuries. ââ¬Å"I eulogize a literature that is suffused with brown, with allusion, irony, paradox-ha! -pleasure,â⬠(Preface, xi). With disconnected allusions, metaphors, and unrealism Rodriguez not only conveys his ideas throughout his essays but also is able to show us part of himself as a writer. He respects peopleââ¬â¢s role in society. He treasures how assimilation can change a culture. He has a passion for brown for converting color and race. He loves language for itââ¬â¢s continuous changes that it has been through over time. He values transformation, whether it is of color, culture, language, or a nation. Work Cited: 1.à à à à à Rodriguez, Richard. ââ¬Å"Late Victorians,â⬠and ââ¬Å"The Achievement of Desire.â⬠Encounters: Essays for Exploration and Inquiry. 2nd ed. Ed. Pat C. Hoy II and Robert DiYanni. New York: McGraw-Hill, 2000. 475-492, 493-505 ----. ââ¬Å"The Triad of Alexis de Tocqueville,â⬠ââ¬Å"In the Brown Study,â⬠ââ¬Å"The Prince and I,â⬠ââ¬Å"Peterââ¬â¢s Avocado,â⬠and ââ¬Å"Hispanic.â⬠Brown: The Last Discovery of America. New York: Penguin Putnam Inc, 2002.
Friday, July 19, 2019
paradigms :: essays research papers
The truth does not change according to our ability to stomach it. "acategories.asp?Author=Flannery+O%27Connor+%281925%2D1964%29" If the facts don't fit the theory, change the facts. "acategories.asp?Author=Albert+Einstein+%281879%2D1955%29" everyone since teh beginning fo time has had their own views and standards for the way that everything around them should be. these views are seemingly set in stone and unchangeable. there are many examples in the past of terrible consequences for expressing views other than the norm at the time. more recently this apprehension to change was described by Thomas Kuhn in his book, The Structure of Scientific Revoulutions. Kuhnââ¬â¢s book was focused on the scientific world. He said that normal science ââ¬Å"means research firmly based upon one or more past scientific achievments, achievments thatsome particular scientific community aacknowledges for a time as supplying the foundation for its further practiceâ⬠(Kuhn 10). These achievments needed to be unprecedented and open-ended so as to attract a group away from competing ideas and to leave all sorts of problems for this group to resolve. these achievments are called paradigms. a paradigm is defined by Kuhn as ââ¬Å"an accepted canon of scientific practice, including laws, theory, applications, and instrumentation, that provides a model for a particular coherent tradition of scientific researchâ⬠(Trigger 5). When results arise that cannot be explained through the current paradigm, a new paradigm may begin to form. the new paradigm originates with new theories that are proposed as a result of the anomalies that were found. ââ¬Å"to be accepted as a paradigm, a theory must seem better than its competitors, but it need not, and in fact never does, explain all the facts with which it can be confrontedâ⬠(Kuhn 17-18). when the new paradigm is finally accepted, a paradigm-shift occurs. the paradigm shift represents Kuhnââ¬â¢s ââ¬Å"scientific revolutionâ⬠. Once the paradigm-shift is completed normal science returns under the new paradigm until new set of unexplainable facts arise. paradigms help scientific communities to bind their discipline in that they help the scientist to do several things. they help to create avenues fo inquiry, formulate questions, select methods with which to examine questions and define areas fo relevance. Kuhn writes ââ¬Å"In the absence fo a paradigm or some candidate for paradigm, all the facts that could possibly pertain to the development of a given science are likely to seem equally relevantâ⬠(Kuhn 15). what he was trying to show was that there must be a way to limit the direction of oneââ¬â¢s research based on what is considered to be known from the past.
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